By now you may have seen the video of George Clooney, Rande Gerber, and Cindy Crawford in bed together. No, it's not the sizzle reel for their next feature but the promo for their joint business venture: Casamigos.
I had the opportunity to speak with all three of them on Friday night during the launch of their fabulous new tequila and learned that the naughty little video has some truth behind it. Apparently the inspiration stems from some late night confusion involving a lot of tequila and a wrong turn. Actually a wrong bed. Nothing scandalous happened (or so Clooney said to me) but it makes for an appropriate intro to their brand.
Clooney, Gerber, and Mike Meldman teamed up to bring us all a wonderfully smooth and delicious tequila. Meldman owns the development in Mexico where Clooney and Gerber vacation, and joined them on plenty of warm evenings during their quest to find the best-tasting tequila around. The three found the perfect flavor combination, bottled it, and now are officially in
bed business together.
As chief mixologist for the BevMo! blog I was thrilled to be part of the intimate event, and to learn about Clooney's first drink ever, his dad's Makers, sipped when pops wasn't looking. I was impressed by the years and patience it took to taste and document so many different tequilas in order to create an outstanding original. It was fun to tell Miz Crawford that I remember buying my first Cosmo with her on the cover from Miller's Market in La Mesa when I was still chewing Bazooka gum for the comics. I don't think she understood what the hell I was talking about but that's cool. We'd both been drinking. I'm sure she would have shared a few embarrassing stories about her childhood too if we hadn't needed to take a stupid picture together to show her friends. As you probably know, she's married to Gerber, who changed the hotel scene and now has a hand in electrifying the tequila scene.
It's quite clear that this is not some tequila that these guys are just lending their celebrity to. It's a passion project made just as much for their own enjoyment as for the rest of the world's.
Casamigos is available now but only at BevMo! stores. Go grab yourself a bottle and recreate these drinks, dreamt up by two guys who know something about a tequila cocktail.
CASAMIGOS Paloma by Rande Gerber Casamigos Blanco Tequila Freshly Squeezed Lime Juice Grapefruit Touch of Sugar All Natural Soda Water
Medicina Latina by George Clooney Casamigos Reposado Tequila Shaken with Pressed Lime House Ginger-Agave (mix fresh ginger and agave) Mist of Mezcal